The lobbies will be connected by an indoor corridor and will share the same elevator bank. When it opens, the new-build hotel will rise to 19 stories and feature two distinctive lobbies–each of which will have its own breakfast bar, lounge, and other brand-specific amenities. We look forward to our growing partnership with Driftwood and working together to make this property a success.” “The Tru and Home 2 Suites brands perfectly complement each other, providing guests with a game-changing, contemporary, fresh experience in an affordable way. “We are excited to celebrate the continued expansion of our dual-branded hotel portfolio, as well as this unique new property in the Downtown Fort Lauderdale market,” said Isaac Lake, director of key partners for Hilton. Home2 Suites is Hilton’s midscale all-suite hotel brand with contemporary accommodations and customizable guestroom design. Tru is Hilton’s newest midscale offering, providing young travelers a colorful design language with an emphasis on personalization, and efficient guestroom layouts in an amenity-rich building. “We are pleased to be working with our partners at Hilton once again, creating an exciting new destination for a cross-generation of leisure and business travelers to visit while exploring all the area has to offer.” “Fort Lauderdale is booming with development and undergoing an extensive urban revitalization, and this unique dual-branded hotel is the perfect addition to the growing Flagler Village area especially with the addition of the Brightline Station a block away,” said Carlos Rodriguez, CEO of DAD. The Tru portion of the hotel will be designed to appeal cross-generationally, and complimentary amenities will include the brand’s signature “Top It” breakfast, coffee, and tea mobile check-in and Digital Key available through the Hilton Honors mobile app and WiFi bandwidth.Ī groundbreaking event took place earlier this month, welcoming more than 60 attendees, including representatives from Hilton, Merrimac Ventures (Driftwood’s co-developers and GP partners), as well as local dignitaries and special guests. Upon completion, the property will have 112 Tru guestrooms and 106 Home2 Suites guestrooms. The more than $50 million development will merge two of Hilton’s popular brands in the vibrant Flagler Village neighborhood in downtown Fort Lauderdale. Located at 315 NW 1st Avenue, the property will be managed by DAD’s North Palm Beach management arm, Driftwood Hospitality Management (DHM), and is expected to open in early 2020. Fort Lauderdale, Fla.-Driftwood Acquisitions & Development (DAD) has broken ground on its dual-branded Tru by Hilton and Home2 Suites by Hilton in Fort Lauderdale, Florida.
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